Mude hit Italy with a bang as official suppliers of the 104th Giro d’Italia, one of the biggest races in the cycling calendar. The multi-stage cycling race kicked off in Turin on the 8th of May, wrapping up in Milan on May 30th. At the finish line, thousands of spectators and athletes received a complimentary sample of Mude. Alongside this Mude featured in all 21 stages of the event in their hospitality areas.
With promotions displays and digital advertising involved in the sponsorship, the Giro d’Italia had over 176 cyclists participating and was broadcast in 185 countries.
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