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  • August 31, 2021


Rita Ora in Partnership with Melrose Media have announced “Rita Ora Live from the Eiffel Tower” as part of Melrose Media’s “Iconic People in Iconic Places” series, the legendary music show with the global superstar Rita Ora is set to be broadcast globally as a once in a lifetime experience for fans during Paris fashion week on Thursday 30th of September.

We are excited to announce that Mude Drinks is the lead sponsor of the event. We felt Mude had a strong alignment to Rita Ora, her colourful superstar persona and natural talent fits perfectly to our brand that is known for its colourful energy and natural goodness.

Performed in front of a live audience, Rita Ora Live From The Eiffel Tower marks the international critically-acclaimed singer-songwriter’s transition back to live music and will follow Rita performing from the top of the tower, showcasing the venue in a way that has never been done before.

The concert will be streamed with the best available technology today in 4K HDR, available on all platforms including Apple TV and Roku. A longer film version including BTS for TV and platforms in 4K HDR Dolby Vision, sound mixed in Dolby Atmos will also be available in Q4.

Wondering how you can get your eyes on this once in a lifetime experience? From Friday 27th August you can receive a ticket for the online broadcast as a FREE gift when you purchase any Mude product from our online store.

This celebration of music and fashion will be hosted by Melrose Media, produced by Paramax Films and Swisskiss in association with 24/7 and directed by Beki Mari. The creative advertising and communication of the show will be provided by Interruption. Mude drinks worked closely with Resonance Ltd. to bring our sponsorship of the Melrose Media event to life.