This summer, we’re partnering with Les Mills on Demand to help you get So.Fit with So.Beer. With any 24 pack purchase of So.Beer, get a free 3 month membership worth over £30 for Les Mills on Demand, giving you access to world class workouts. With 1000+ workouts in strength, cardio, HIIT, cycle, yoga and more you have everything you need to work out at home or on the go.

Reward yourself after smashing those workouts with an ice cold, refreshing, non-alcoholic So.Beer. With only 40 calories, less than 7g sugar and with the added benefits of Beta Glucan and Complex B Vitamins, So.Beer gives you all the taste of a refreshing lager without any of the guilt (or any of the hangover!) so that you can repeat it all over again tomorrow.



VOTED #1: BEST AT HOME WORKOUT BY USA TODAY, Les Mills On Demand is the ultimate fitness app allowing you to stream, cast or download 1000+ workouts including BODYPUMP™, BODYCOMBAT™, BODYBALANCE™ and more. Challenge yourself to a variety of workouts, powered by science, and proven to get results.



  1. Offer: Buy any 24 Pack of So.Beer Refresh or So.Beer Grapefruit on The Naked Collective website and receive a free 3 month membership to access Les Mills on Demand.
  2. Eligibility: The Naked Collective Les Mills promotion is open only to legal residents of the UK and Ireland who are 18 years or older.
  3. Promoter: The Naked Collective [Kellystown, Leixlip, Co. Kildare, W23 R20V, Ireland] in Partnership with Les Mills on Demand.
  4. Promotion Period: The So.Beer x Les Mills online offer will run from 8.7.21 until 31.8.21. Codes received must be redeemed before 30.5.22.
  5. How to redeem: Once you have purchased your So.Beer 24 Pack you will receive an email within 3 working days with your unique access code for Les Mills on Demand. This code must be redeemed at the following link on the Les Mills website
  6. Once you have received your code from The Naked Collective, all further interaction or queries in relation to the codes, workouts or the membership must be directly with Les Mills On Demand. Please visit their support section here
  7. Please view and agree to the Les Mills terms of use here
  8. The Promoter are not responsible for complaints or issues regarding digital codes/certificates (claims that digital code/certificate is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the digital code/certificate.  No substitution, exchange, or transfer of free offer.
  9. General Conditions: In the event that the operation, security, or administration of the free offer is impaired in any way for any reason, including, but, not limited to, fraud, outbreak of widespread illness, pandemic, civil unrest or other similar occurrence, technical failures, regularly-scheduled maintenance, virus or other technical problems, the Promoter may, in its sole discretion, either: (a) suspend the offer to address the impairment and then resume the offer; or (b) cancel the offer and award the offer to all eligible entries received up to the time of impairment.
  10. Release and Limitations of Liability:Except where prohibited, by participating in this offer, entrants agree to release and hold harmless The Naked Collective, Administrators and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the offer, including, but not limited to: (a) unauthorized human intervention in the offer; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors or human error; (d) errors in the administration of the offer or the processing of registrations; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the offer.  Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the offer and in no event shall the Released Parties be liable for attorney’s fees.  Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages.  If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another offer code, if it is possible.
  11. Disputes:Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this offer shall be resolved individually, without resort to any form of class action, and exclusively by the courts of Ireland and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering, but in no event attorneys’ fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the offer, shall be governed by, and construed in accordance with, the laws of Ireland, without giving effect to any choice of law or conflict of law rules which would cause the application of the laws of any jurisdiction other than Ireland.
  12. Entrant’s Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy.


Beer with benefits: Brewed right from the start as non-alcoholic,  at only 0.3% ABV, So.Beer retains all the naturally occurring vitamins and minerals, plus the addition of our ImmunoBoost Formula, utilizing 250mg of Beta Glucan, which improves general immune health and combats the effects of stress, as proven in 50 clinical studies.   



 Less than 7g of sugar per can.


Only 40 calories per can.


We’re committed to offsetting our emissions and supporting offset initiatives.


No animals are harmed in our world. All our products are vegan friendly.


Sober is sexy.

Brewed with purpose, our crisp refreshing non-alcoholic beverage has all the taste and none of the guilt.

#BeerWithBenefits #DrunkOnLife
Anyone starting some weekend projects this weekend?? ‘Tis the season 😏

#BeerWithBenefits #DrunkOnLife
Need a midweek pick-me-up? Going to happy hour but want to feel refreshed for the rest of the week? We gotchu 😏

#BeerWithBenefits #DrunkOnLife


Brewed right from the start as non-alcoholic,So.Beerretainsall the naturally occurring vitamins and minerals, plus the addition of The Naked Collective’sImmunoBoostFormula, utilizing 250mg of Beta Glucan, which improves general immune health and combats the effects of stress, as provenin 50clinicalstudies.    

So.Beer starts from grains of barley and oats, bursting full of naturally occurring B-vitamins & minerals, with water, they are ‘brewed’, to retain the goodness and health benefits found in grains, creating our ‘SuperLiquid’. Unlike most other non-alcoholic beers, So.Beer is brewed right from the start as non-alcoholic. Most alcohol free beer is made by taking their alcoholic offering and boiling it to remove the alcohol. This kills the nutritional value and the taste. So often, artificial flavouring is added back in to make it taste and smell like beer again. This is why you’ll see the ingredient “beer flavour” on labels. 

No nasty ingredients. The ingredients in our drinks are all natural, you’ll see we’ve no artificial chemicals or preservatives. Just plants, vitamins & water. Then we supercharge each beverage with the Isotonic SuperLiquid which ensures you’ll quickly absorb all the health benefits of those nourishing plants and vitamins.

Our ImmunoBoost formula found in all Mude & So.Beer drinks, is a unique blend of B vitamins, minerals (Superliquid) and 250mg of an immunity-strengthening soluble fiber called Beta Glucan.