So.Beer has launched in Italy with a bang, as an official partner of the Milan Marathon that took place on May 16th 2021. With over 6,000 participants trialing an ice cold can of So.Beer at the finish line.
The partnership will ensure consumers in Italy understand the health benefits of So.Beer. It also gives SoBeer a great opportunity to interact with their core target audience, many of whom will be attending the spectacular Milano Marathon event as both participants and spectators. The partnership will strengthen the connection between the event and So.Beer to increase positive sentiment toward the brand as it lands on Italian shelves. So.Beer is for those who want better beer, for taste and for tomorrow.
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